I am often asked ?Jason, I get people to my website, but nothing happens. What am I doing wrong?? Is this you? Did you build a website only to have people come and leave? If so, you can still save your website. By following some tried and true rules, your website can become supercharged and be all that you envisioned.

First, we need to dispel one myth. The Internet amazes almost no one anymore. When I started in the early 1990?s it was a whole different story. Today, the Internet is a major force in our lives. Instead of saying things like ?Wow! Look at that!? we are saying ?Been there, done that.? However, some peeople know this and go to the wrong extreme by over complicating their website.

Rule One: You are not an artist.

Ok, maybe you are, but you still don?t need to use every available color and font in the known universe on your website. Take a look at any newspaper. How many colors and fonts do you see? Many are black and white print with a splash of color here and there. Their type is sure and steady. The USA Today is one of the more colorful papers out there and even they don?t go nuts with color.

If your website is a visual car wreck, your visitors will end up leaving. Your website could look like a piece of art, but if the message gets lost, it is a waste of space. Keep your colors simple and pleasing to the eye. If you look at some oof the most successful websites, you will notice they usually have a simple color scheme.

Rule Two: Your website is not a puzzle.

Have you ever been to a website for the first time and seen information all over your screen? If so, you most likely felt overwhelmed and you probably left. Here is a fact. The more orderly your website is in regards to content layout, the more focused your visitor will become on the content. Content that is not in an orderly fashion is sometimes coined as ?hip?, but the end result is a less focused visitor.

Does this mean you need a plain boring website? Of course not. Howeve