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Question 1
How do keywords effect your conversion rate in terms of SEO/SEM (search engine optimization/marketing)?
Keywords are important for two reasons.
Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you. Notice that I phrased the last sentence carefully. I said ?keywords which relate to your reader?. It?s important to understand that what you consider ?key words? might not be the keywords your visitors are using to reach you.
Secondly and from my point of view more importantly keywords help to qualify your audience aafter they have arrived at your web site. If you click through from a search engine to a web site and the headline or first paragraph don?t strike you as relevant to what you?re looking for you?re likely to ?bounce? (in other words leave the site). The key words you use help to assure your visitor they are in the right place.
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Software EngineerA
Software Engineer skill set includes programming, multimedia and internet development, information systems and databases, computer hard
