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Do you have a web site that hasn?t been touched in years? Or have you avoided the Internet bandwagon all together? Well, it?s time to hop aboard again ? or for the first time. Here?s why:
1) Audience:
- Young adults and teens spend more time on the Internet than they do watching TV. Also, they?re more likely to use the Internet than the Yellow Pages to find a product or service.
- Engineers and other business people use the Internet as a key information source when researching a product or service.
If either group is part of your target, you need to be on the Internet.
2) Availability: A web site is available 24/7, so your information is there whenever your prospect wants it.
Clive RobertsClive Roberts role was to develop the invoice generation and notification for British Airways. Which used SQL2005 (tables, stored procedures, triggers); Reporting Services for the invoices; Notification service to sent the email; VS.net 2005 for the protocols to add the file to the email and to generate the reports into PDF`s or xml; XSLT to format the email sent by NS 2005.
3) Cost-effective: Creating and maintaining a web site is relatively low cost.
To create a web site, start with the basics.
1) CONTENT -- A great web site will include:
- Description of your company ?- This is basic. People need to know what you do before they?ll buy.
- Description of your products or services ?- Basic stuff again. Be clear and concise. Use attractive photos.
- (Service ccompanies) Portfolio of work or case histories -- Demonstrate what you do.
- Bios of key staff with photos ?- This humanizes the site.
- Testimonials ?- Proof that you?ve helped people.
- Resources ? Include white papers, how to?s, other useful info. This is especially important if you want to be seen as an expert.
- Newsletter, regularly updated news or blog ?- Great ways to stay in touch with clients and prospects, AND new content helps your search engine rankings.
- Contact form ?- A way for visitors to reach you.
- Links ?- Another resource to offer visitors, plus the right reciprocal links can build traffic.
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Trying to create a new corporate image but lack the creative skills to know where to start? Need to give the company a modern makeover and distance yourself from the tired concepts of old? Want to find help with the process and bring in experienced people who can inject new li